Policy controls
Define who can approve testimonial language, where it may appear, and what proof must be retained.
Use case
Govern testimonial and case-study claims with lifecycle control.
OBAM helps teams publish customer proof with clear approval scope, review checkpoints, and revocation actions when terms change.
Approval workflow
Route new testimonials and case studies through legal, customer success, and brand review before publication.
Scheduled revalidation
Set review windows so older claims are rechecked against current relationship status and permissions.
Scoped permissions
Limit approved usage by channel, geography, and campaign to avoid overextending customer approvals.
Revocation and updates
Revoke outdated claims fast and replace them with current language while preserving an auditable history.
Public verification signal
Expose current authorization state to buyers so trust content reflects active customer consent.
Example: homepage quote
A customer quote is approved for web usage for 12 months. OBAM tracks expiry and prompts re-approval before the quote remains live.
Example: case-study update
A published case study includes product metrics tied to a prior deployment. The owner updates the narrative and republishes with fresh approval.
Example: consent withdrawal
A customer withdraws permission for public reference use. OBAM revokes the claim and updates verification status for every linked surface.